APW Partners

Web design, printed collateral

APW Partners are a boutique wealth investment firm located in Melbourne. They tasked Handsome Creative with refreshing their brand identity and all of the assets that go with it. Using unique Australian landmarks, both natural and made, we created a bespoke website that is quick loading and looks fantastic on anything you view it on.

In conjunction with the company website, we designed and produced a custom folder and booklet as leave behinds for clients and partners. Complimenting the site design, we ensured that APW Partner’s brand and values were beautifully presented in all the ways their clients engage with them, from business cards to office signage to email signatures.

Key outcomes.

New website, plus clear and
informative sales materials
for lead generation and

New brand vibe and
design style drawing
inspiration from iconic
Australian landmarks.

APW boosts relationships with partners and customers with brand refresh.

Australian families are essential to APW. Every touchpoint is an opportunity to show just how much the APW business cares about its customers and partners. The team at APW pulled out all the stops to ensure this message is reflective in their new brand refresh and vibe, sales and marketing tools, and more.

Improved, optimised and
responsive website for
mobile, desktop, and
tablet platforms.

APW responsive website

Custom design that conveys
the identity and values of
APW Partners.

Custom design that conveys the identity and values of APW Partners.

The team at Handsome are attentive, genuinely care and provide highly personalised service.

Rebecca TaiAPW Partners
APW Partners Business card
APW Partners Business card

Clear value proposition drives more significant customer and partner engagement.

The Australian wealth investment firm’s new brand style and overall vibe have been a great success: customers and partners quickly understand APW’s value proposition no matter where they are in their wealth journey with the team. APW’s new branding was rolled out by Handsome across all digital channels and assets, sales and marketing material, workspace graphics/signage and more.

Wealth investment services at your fingertips.

APW had already proved its ability to offer a variety of wealth investment services to the Australian market. For example, the team has high success rates for recurring revenue and customer retention. Since launching APW’s new responsive website in 2018, Sales and Marketing can turn their focus to new business with lead generation campaigns. They can also nurture existing customers and partners with inspiring content. Together we delivered APW’s digital strategy, website launch, and next steps for continuous improvement. A smooth, fast loading, and professional experience for their customers, partners and visitors on any device or browser.

APW Partners wealth investment services at your fingertips.

It’s Pretty looking and
holds things too!

Created with a custom
dieline, spot and gold foil.

Informative sales materials for lead generation and customer retention.

Bring it all together. Leveraging the brand refresh strategy and the digital tools now in place, APW and Handsome created Sales Kits highlighting the businesses value, service offerings, and principles. Materials for each stage of the sales cycle from lead generation, all the way through to customer retention and success.

APW Partners informative sales material

Want to refresh your brand and connect with your customers in a whole new way? Let’s talk!